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Facts & figures |
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by MEB Journal Staff
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72.9% is the mobile penetration rate in Kuwait according to the Arab Advisors Group. Just over 11% of users have more than one line – significantly lower than the multiple line rates in Saudi Arabia and Jordan.
2 or more phone lines are owned by nearly 40% of cellular users in Saudi Arabia and an estimated 35% in Jordan. Kuwait has two mobile phone operators, Zain and Wataniya, while Jordan has four. Saudi Arabia has three at present, with Zain due to be added sometime early in 2008.
370 is the number of free-to-air channels in the Arab world as of August 2007, according to a report by the Arab Advisors Group.
12.3 million TV sets were shipped to Europe, the Middle East, and Africa in the second quarter of 2007, according to market analyst iSuppli Corporation. This is an increase of of 6 percent when compared to 11.6 million units in the first quarter.
22% of TV channels on Arabsat, Nilesat, and Noorsat are based in the UAE, according to the Arab Advisors Group.
$5 million is the amount of total revenue earned by Spider-Man 3 in Arab countries, according to Arabianbusiness.com.
40% is the audience reach of Iraqi satellite channel Al-Sharqiya in war-torn Iraq, according to an Ipsos-Stat poll.
1 million is the number of subscribers to Al Jazeera Sports Channel, according to the station, which was launched in 2003.
$3,698 is the average rate for a 30-second advertisement on a free-to-air satellite TV channel in the Arab world during peak time, according to the Arab Advisors Group.
$2.7 billion is the expected amount of advertising revenue in the Arab world by 2011, according to the Arab Media Outlook 2007-2011. The industry estimates that the number of TV and radio stations in the Arab world has more than doubled in the last two years
4 million Egyptian pounds ($712,505) is the amount paid to Egyptian actor Yahia Al Fakharani for his role in the new drama series “Yatraba fi Izo” (Raised by his Father’s Wealth), according to the Qatari daily Al Raya.
$350,000 will be paid to Syrian actor Jamal Suleiman for his role in the Ramadan series “Awlad al Lail” (Children of the Night), according to Al Raya.
1.8 million is the number of subscribers to 3.5 G services offered by Saudi Arabian telecom operator Mobily, according to the company. Subscribers have access to video clips, video conversations, television channels, high-speed Internet, and games.
10,000 is the expected number of satellite transponders by 2016, according to market research specialist Futron Corp. There are currently about 5,200 active satellite transponders in operation.
18% of Internet users in the U.S. spend some time at a radio station website every month, according to market research firm Media Audit. Heavy radio listeners, heavy Internet users, and people at work are 70% more likely to visit an Internet radio site than the average adult.
$44 billion or more is the expected market for premium mobile content in 2011, more than double its current worth, predicts market analyst iSuppli. Premium mobile content consists of mobile music, games, graphics, video, and adult content for mobile platforms, mainly wireless handsets.
62% of Americans believe that TV programs are getting worse, according to a poll by the Associated Press and AOL Television. This compares to 22% of respondents who said programs were getting better.
$1.3 billion will be the expected combined value of the movie downloading market in 2011 in the U.S. ($720 million) and Western Europe ($572 million), according to Screen Digest.
51% of U.S. teens find out about new TV shows from TV ads and promos, according to an OTX (Online Testing eXchange) study, while video-sharing websites ranked 10% and blogs 7%.
87% of Americans say celebrity scandals get too much exposure in the written and broadcast media, according to the Pew Research Center for People & the Press.
Online vs. radio ad spending
A new report by New York-based eMarketer predicts that online ad spending through 2007 and 2008 will exceed that being spent on traditional radio promotions.
Online vs. radio ad spending ($ in billions)
Year Online Radio
2006 $16.9 $20.1
2007 21.7 20.4
2008 28.2 21.0
2009 34.0 21.5
2010 39.0 22.1
2011 44.0 22.6
Source: eMarketer, August 2007
A study by media agency Starcom USA on behalf of Discovery’s HD Theatre channel reports that brand recall among HD viewers (watching HD-created ads) was triple that of viewers watching standard definition transmissions. Sentiment reflecting intent to purchase was said to be 55% higher. According to the report, viewers also found watching HD ads “very enjoyable.”
A recent minute-by-minute measurement of “Planet Earth” on Discovery HD Theatre reports that 600 thousand more viewers watched an episode of the series in high-definition rather than the traditional standard-definition format. The researchers, TNS Media Intelligence, say this resulted in raising the total number of viewers by 19%. |
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Facts and figures 
