BT bolsters line-up ahead of broadband launch
|
|
|
|
|
|
|
by
|
|
 The Power Puff Girls will be bringing their superhero fighting skills to help BT’s landmark venture into broadband television when it kicks off later this year. British Telecom has signed deals with Turner Broadcasting’s Cartoon Network and leading Dutch-based production company Endemol to provide content to BT’s upcoming broadband television service. The two companies join BBC Worldwide, Paramount, Warner Music, Hit Entertainment and National Geographic, in similar agreements with BT. The broadband service is being touted by BT as a world-first, combining the reception of terrestrial and digital television to homes with the delivery of broadband services through the internet. The broadband service will allow customers to select and control film, music and television programming as well as utilize interactive services via their television sets. Philips will manufacture the set-top boxes which will deliver the high definition service while Microsoft is on board to produce the software. BT has said the services will be free to BT Broadband monthly subscribers.
|
