Google seems to be everywhere these days. The multi-billon dollar internet company, once only known as a search engine, has begun to spread its tentacles into the broadcasting industry through its bid to acquire dMarc Broadcasting in January.

Google plans to pay up $1.2 billion for the company, which boasts a network of 500 stations and basically gives marketers the tools to set up their own campaigns through its automated platform. Once a radio ad is uploaded to the platform, it can be adjusted to suit target markets and time slots. The acquisition is likely to enhance Google’s Adwords, a popular platform to post ads on the web.

The deal with dMark comes fresh on the heels of Google Video Store(GVS), which is set to rival Apple’s video Ipod by allowing web surfers to download TV shows. GVS users would be able to download programs from CBS, Sony BMG and ITN news for $1.99 per episode. US telecom giant Motorola also announced plans to jump onto the Google bandwagon last month, with a planned Google-enabled mobile phone that features a special button to access the company’s search engine. Google’s controversial entrance into the world’s biggest internet market, by creating a censored version of its Chinese version of its search website, is also likely to be a key area of future growth for the company.